Where heritage meets play, and tradition meets the digital world.

Promoting traditional board games, comics and digital culture in Senegal and across Africa to build social connections between generations.

Tradition ↔ Digital

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OUR IDENTITY

Our purpose

Play as a universal language.

Welcome to AJE-AFRIQUE. We believe that play is humanity's most beautiful language. In a globalised world, we have chosen to celebrate our African identity through the playing spaces of Awalé, the pages of our comics and the screens of our digital tools. Join a secular, inclusive civic movement that uses heritage to strengthen social cohesion.

CULTURE

Celebrating our African identity.

PASSING ON KNOWLEDGE

Sharing knowledge across generations.

SOCIAL COHESION

Bringing people together through play.

Culture · Play · Passing on knowledge

The four pillars of our work

Traditional games

Rediscovering the wisdom of our board games.

Comics

Celebrating African stories and imagination.

Digital culture & technology

Using technology to preserve and share our culture.

Heritage & community

Supporting community education through grassroots action.